A girls wearing a FatFace mac laughing in the rain

Who we are

FatFace is a fast-growing lifestyle clothing and accessories retailer, based in the UK.

Having started in 1988 as a business selling t-shirts and sweatshirts in the Alps, we are now one of the UK’s most recognised multi-channel retail brands stocking a wide range of womenswear, menswear, childrenswear, footwear, and accessories, designed in-house at our headquarters in Havant, Hampshire.

There are currently over 220 FatFace stores in the UK, Ireland and the USA – located in market towns, holiday locations, high street shopping centres and high footfall travel hubs – and we continue to roll out more.


6 Reasons why FatFace is different


Two climbers at the peak of a mountain

01
A track record of success

  • Grown sales every year since we started in 1988
  • Operating in over 225 locations across the world
  • Online since 2001 with strong growth over the last 5 years
  • An award winning shop fit out design

Three people jumping off a boat in mid air

02
AN AUTHENTIC BRAND
WITH 30 YEARS OF HISTORY

  • We have been trading for 30 years building customer confidence and trust
  • Our founders are real, everything about the Brand is real
  • They sold t-shirts in the Alps to allow them to ski, what a great story!

Store crew serving a customer

03
LOYAL CUSTOMER BASE

  • A strong brand affinity across a broad church of ages
  • A building international customer base who are enjoying the brand

The front of a Fatface store

04
A TRUSTED BRAND WITH PRICE INTEGRITY

  • Customers know what to expect from us
  • Our price promise at Christmas (introduced in 2016) gave customers a refund if we lowered the price before Christmas Eve
  • Customers can buy presents with confidence, knowing that we won’t discount before Christmas Eve

A model wears a FatFace jumper

05
CONTINUALLY INVESTING IN QUALITY

  • We want you to have the best quality for the price you pay
  • Organic cotton is now available across the range and we have committed to being 100% organic by 2020
  • Our designers and buyers travel the Earth to bring you the best quality from the finest Irish Linen to the best Pima cotton

Three women standing on a mountain

06
A CREW THAT LIVES AND BREATHES THE BRAND

  • We hire for attitude and train for skill
  • We want our crew to have fun and have a great life outside of the 9-5
  • Through our foundation, we hope to change people’s lives wherever FatFace goes