A man and woman stand on a hill with the sun rising behind the peak of a mountain

Our mission

Two store staff hold up a very long receipt from a purchase

01 DRIVE UK BUSINESS

FatFace intends to drive growth of the core retail business through:

  • Enhancing our full price trading proposition
  • Holding the customers at the centre of everything we do
  • Strong customer service
  • Continuing to open new stores in attractive and well researched locations
  • Developing the existing store portfolio with relocations, extensions and refurbishments

fatface.com on a macbook and an ipad

02 GROW ECOMMERCE

FatFace is a multi-channel retailer, offering a seamless experience however our customers decide to shop with us. “Shop your way” allows our customers to order through FatFace.com, or in store for delivery to their home or place of work.

We aim to grow our ecommerce sales through:

  • Increasing transaction volume and as a percentage of revenue
  • Website enhancements and developing existing channels
  • Increasing our customer database in order to maximise marketing activity
  • Website replatforming to enhance functionality and customer experience

A model stands on a beach with a straw hat in her hand

03 IMPROVE OUR RANGE AND GROSS MARGIN

We have a clear product formula that combines trusted quality with considered style to offer our customers great value.

Trusted quality; products that are built to last, get even better with wear, are made from high quality fabrics, and offer consistent fits, authentic finishes and washes.

Considered Style; our clothes are considered and purposeful, designed by our in-house team who pay attention to detail, getting the colour and fit just right.

We aim to offer great value; our prices are accessible and competitive but, most importantly, the first price is always a great price for the product’s quality and style.


A global map showing America, Europe and Africa

04 DEVELOP OUR ROUTES TO MARKET

FatFace is looking to grow its routes to market both in the UK and internationally.

This includes the following goals:

A. A trial of stores on the east coast of the United States and a dedicated website for the US. The east coast was chosen for its similar weather patterns to the UK and the number of existing FatFace customers located there. We now have 6 stores in the US with more to come.

B. UK launch of new channels.

C. An overseas launch with selected department stores and online platforms.