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Our mission

Two store staff hold up a very long receipt from a purchase

01 IMPROVE AND INNOVATE

We have a clear product formula that combines trusted quality with considered style to offer our customers great value. At FatFace, trusted quality means products that are built to last, that get better with wear, are made from high quality fabrics and trims, which offer consistent fits and authentic finishes and washes. Our clothes are considered and purposeful, designed and developed by our in-house design team who pay attention to detail, focusing on getting the colour and fit just right, developing unique prints with our suppliers or finding the perfect trim or button to finish a garment. We aim to offer great value; so that our prices are accessible and competitive but most importantly to build trust in our prices, so that the first price is always a great price for the product’s quality and style.


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02 UK

  • Maintain UK Stores Our UK stores remain the largest part of the business. The headwinds on the high street are well documented and FatFace has agility to move. The Group will look to continue to close lower performing store and open where sensible.Trading our stores well with strong customer service is key along with maintaining a strong store estate.
  • Grow Ecommerce FatFace is a multi-channel retailer. We work hard to be a connected brand offering our customers a seamless FatFace experience however they choose to shop with us. “Shop your way” is central to this philosophy offering customers the opportunity to “Click & Collect” - order through FatFace.com for delivery to their chosen store or, “Order in Store” for delivery to their home or place of work. Our strategy is to continue to support growth in ecommerce sales, both in transaction volume and as a percentage of the Group’s revenue, through making further website enhancements, developing existing channels such as ‘Order in Store’ and ‘Click & Collect’, and increasing the number of customer database records in order to maximise the benefit of marketing activity. A key focus is on continually increasing the personalisation of the customer experience, thereby improving performance in the key performance indicators associated with ecommerce, namely; conversion, average basket size, average selling price and visits. Our online business has doubled in the last 5 years. The market predicts the strong growth in customer preference for online purchasing. We aim to grasp this opportunity grow market share and fulfil our customer vision. We want to grow Ecommerce to be 25% of our business in the next 3-5 years.

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03 INTERNATIONAL DEVELOPMENT

International growth will be achieved through a multi-channel approach; it is the belief of the Board that this approach will provide the best opportunity to hit multiple markets and meet the shopping needs of our existing and new customers. Activities to achieve this include:

  • Expanding our ‘own store’ International store portfolio (commencing within the US)
  • Create more own channel ecommerce sites, maximising the existing capabilities
  • Introduce ecommerce partners
  • Enter into concentrated partnerships across the globe (focus on department stores)