FatFace intends to drive growth of the core retail business through:
FatFace is a multi-channel retailer, offering a seamless experience however our customers decide to shop with us. “Shop your way” allows our customers to order through FatFace.com, or in store for delivery to their home or place of work.
We aim to grow our ecommerce sales through:
We have a clear product formula that combines trusted quality with considered style to offer our customers great value.
Trusted quality; products that are built to last, get even better with wear, are made from high quality fabrics, and offer consistent fits, authentic finishes and washes.
Considered Style; our clothes are considered and purposeful, designed by our in-house team who pay attention to detail, getting the colour and fit just right.
We aim to offer great value; our prices are accessible and competitive but, most importantly, the first price is always a great price for the product’s quality and style.
FatFace is looking to grow its routes to market both in the UK and internationally.
This includes the following goals:
A. A trial of stores on the east coast of the United States and a dedicated website for the US. The east coast was chosen for its similar weather patterns to the UK and the number of existing FatFace customers located there. We now have 6 stores in the US with more to come.
B. UK launch of new channels.
C. An overseas launch with selected department stores and online platforms.