We have a clear product formula that combines trusted quality with considered style to offer our customers great value. At FatFace, trusted quality means products that are built to last, that get better with wear, are made from high quality fabrics and trims, which offer consistent fits and authentic finishes and washes. Our clothes are considered and purposeful, designed and developed by our in-house design team who pay attention to detail, focusing on getting the colour and fit just right, developing unique prints with our suppliers or finding the perfect trim or button to finish a garment. We aim to offer great value; so that our prices are accessible and competitive but most importantly to build trust in our prices, so that the first price is always a great price for the product’s quality and style.
International growth will be achieved through a multi-channel approach; it is the belief of the Board that this approach will provide the best opportunity to hit multiple markets and meet the shopping needs of our existing and new customers. Activities to achieve this include: