UK fashion retailer Fat Face is the latest industry player to integrate with Adyen payments, as its eCommerce refresh continues.
The high street clothing business launched its new website alongside integration partner Astound Commerce in November, and it sees the addition of Dutch technology company Adyen’s payments services as a way of fast-tracking international growth. Fat Face is currently embarking on a five-year growth plan, with a concerted focus on building its eCommerce presence and developing its proposition in new markets around the world.
Commenting on the new Adyen partnership, Paul Wright, director of eCommerce and IT at Fat Face, said: “It was important that we partnered with a provider who understood the variations in local payment preferences and could deliver these into a single platform.
“Thanks to Adyen, we are now able to launch new local sites quickly, with payment methods that suit all of our customers. They also align our sales channels to deliver a complete customer journey, regardless of the channel they are buying through.